At Cross Current Insurance, we are avid anglers, hunters, and outdoor enthusiasts. And, if you are a guide or a captain, own a lodge, or manufacture boats, rods, rifles, boots, or other gear for the outdoor adventure industry, we built an insurance business to protect your passion.

Insure Your Outdoor Business Today

Who We Serve

Although we were born out of the fly fishing industry, we have insurance products to protect any business type and focus on the outdoor sporting industry. We blend our insurance experience with our passion for adventure in the great outdoors to bring a unique insight into insuring your business.

Cross Current Best Insurance Program Consumer Choice Awards badges for 2023 and 2024

Cross Current Voted the Best

Cross Current Insurance’s Guide Program was voted the best insurance product again in the 2024 Fly Fishing Show Consumer Choice Awards! Thank you to all the guides who voted for us. We are proud to have you as clients!

What our clients say about Cross Current Insurance

"I'm so thankful that we found Cross Current Insurance. We appreciate the incredible product they have put together to help take care of our outfitting insurance needs. I highly recommend them to other outfitters!"
Rhett Bain
Rhett Bain
Reel Deal Anglers
Jackson Hole, WY
“I was always told Cross Current was hands-down, the most efficient and reliable way to have my own coverage. You guys have truly lived up to that. All of my buddies that recommended you were exactly on point in what and how they describe your company."
Neil Sunday
Fly Fishing Guide
Cumberland Valley, PA
"I am an avid outdoorsmen, fly fishing guide, and fly shop owner that is very passionate about protecting and preserving our natural resources and fisheries.

When I found out there was an insurance company that could meet all of my insurance needs and that I could donate a percentage of my premiums to my conservation organization of choice; made my decision to change companies seamless. Cross Current Insurance Group was the right choice for me and my company and I would highly recommend them to anyone in the outdoor industry."
Cross Current Insurance ambassador and owner of Cohutta Fishing Company, Andy Bowen displays his permit catch
Andy Bowen
Cohutta Fishing Company
Blue Ridge, GA
"It was an easy choice for me to choose Cross Current Insurance because they are run and owned by people who are in the industry, who love fly fishing and strive everyday to protect our resources.

I work hard to make my fishing guide and outfitter business as environmentally conscience as possible and so does Cross Current.

They are professionals who "get it" and I am happy to trust my company and future with them."
Cross Current Insurance fly fishing ambassador Abbie Schuster holding brown trout
Abbie Schuster
Owner/Head Guide
Kismet Outfitters
Martha's Vineyard, MA

How We Give Back

A portion of our profits go toward supporting the causes we are passionate about. By joining the Cross Current team you will be supporting these great organizations. Each year members vote on organizations to support. Join now to help protect your passion.

Bonefish Tarpon Trust logo
Trout Unlimited logo
Guide Relief Program logo
Casting for Recovery logo
American Saltwater Guide Association logo
American Fly Fishing Trade Association (AFFTA) logo
Cross Current Insurance team with Guide Relief Fund donation check

Meet The Team

We rely on the guidance of outdoor enthusiasts to help us navigate where and how Cross Current can support the outdoor industry and our environment.

Cross Current Events

Come visit us at several Cross Current supported events

Cross Current Fly Fishing Insurance ambassador wading in river.
Wave on stormy seas crashing into boat and lighthouse

Individual Travel Insurance

Purchase travel insurance for your next trip and have the peace of mind that you will be protected. We’ve partnered with an award winning company that specializes in finding the best rates on travel insurance.

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